In The Media

In The Media

Television appearance in CBS2 News segment about Gift Cards and after-Christmas sales. Video Clip    

Read This Before You Buy Your Next Gift

Read This Before You Buy Your Next Gift

Combat Flip Flops are changing the world one pair of Flip Flops at a time. I knew something was up when I heard my husband try to get my attention from the other room to confirm flip flop sizes of every member in our family. We typically do not purchase shoes in bulk, I thought to myself. Plus, it was Fall…

Three Magic Words

Three Magic Words

Retail sales are expected to increase this holiday shopping season by an estimated 3.7% to $630.5 billion according to the National Retail Federation. What if stores across the country focussed on the three words of Help, Help, Help vs. Sell, Sell, Sell as being the most important words of the season as they deploy their Black Friday, Cyber Monday and…

Unraveling LinkedIn(R) for College Students and Recent Graduates

Unraveling LinkedIn(R) for College Students and Recent Graduates

How do you set yourself up for success on the world’s largest online professional network? This 30-minute presentation was designed as a best practices 101 for college students, recent graduates or anyone who needs a LinkedIn refresher. The experience of your customers, colleagues and friends is everything, especially on your personal and professional social networks. Here’s to making your and your network’s LinkedIn experience more awesome! LinkedIn Best Practices 2016 …

Selfless Marketing

Selfless Marketing

Carole King was recently honored by The Kennedy Center for her body of work as a singer-songwriter. King is regarded as one of the greatest songwriters of all time and has written or co-written over 400 songs recorded by more than 1,000 artists. Last month, King was interviewed by Norah O’Donnell on CBS about the trajectory of her career. King believes…

A Conversation About Retail with Business and Marketing Professor Barry Berman

A Conversation About Retail with Business and Marketing Professor Barry Berman

I recently had a conversation with Professor Barry Berman of Hofstra University about the retail industry and his book, Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco and Other World­-Class Retailers.  This must-read book provides an in-depth examination of how ten retailers achieve and sustain success and features a host of useful applications for anyone involved in the retail arena.   I really can’t…

Why Force Friday is Important

Why Force Friday is Important

A long time ago in a galaxy far, far away (in the great state of New Jersey during the late 70’s) the following photo of me in a classic Mickey Mouse sweatshirt on the lap of Darth Vader was taken. Sometime between then and now much has changed: a roughly $27 billion franchise was born; a $4 billion deal took place when Disney…

3 Ways Marketers Can Recharge Their Brand This Summer

3 Ways Marketers Can Recharge Their Brand This Summer

I am a former member of the no summer vacation nation. Several summers came and went, and as September hit I’d be left with a serious case of toes up on the lounge chair picture envy. Even when I took a vacation, I’d return to work wondering if I should pack it all in and open a juice bar or…

The Next Big Thing

The Next Big Thing

Check out my latest quote in The Next Big Thing – a consumer trend-inspired article by Chuck Zak that appears in the May/June issue of Supplier Global Resource Magazine. A big thank you to Chuck for including me.    

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