Three Magic Words

Three Magic Words

Retail sales are expected to increase this holiday shopping season by an estimated 3.7% to $630.5 billion according to the National Retail Federation.

What if stores across the country focussed on the three words of Help, Help, Help vs. Sell, Sell, Sell as being the most important words of the season as they deploy their Black Friday, Cyber Monday and Super Saturday deals?

What if shoppers around the nation in kind embraced the three words of Kindness, Kindness, Kindness to retail employees in stores, on the phone, and while waiting in line with fellow shoppers?

What do you think should be the three magic words of the holiday season?

H/T to Mark Schaefer’s book Social Media Explained for the words that inspired the post.

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Danielle Conte is a Marketing consultant, Adjunct Professor of Marketing and founder of Youtail Retail™.

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